@hexlure · #HexLure
Company structure & cash workflow
One brand. Four product lines. Discovery on social. Money on your store. Payouts stay on the server. Manufacturer ships. Customer gets tracking.
1. Org chart
2. Cash workflow (what happens on a sale)
- Trend radar picks a US hook and maps it to a SKU.
- Studio writes posts + ads. Every caption carries @hexlure #HexLure and a /shop link.
- Social (15 platforms you connect) publishes. Clicks land on the shop.
- Shop search / filter / product page. Console logs click + search metadata.
- Bag → checkout. Customer pays PayPal/card/Venmo/Cash App. Your keys stay on the server.
- Paid → PO emailed/webhooked to manufacturer. Digital SKUs email the file.
- Tracking number in studio → email + SMS to the customer. Console shows
ship. - $150k plan counts weekly revenue vs ~$6,300 needed for $150k take-home.
Trend
→
Content / ads
→
Social
→
Shop
→
Pay
→
Factory
→
Track
3. Who does what
| Seat | Role | Tool in this app |
|---|---|---|
| You (CEO) | Pick SKUs, kill losers, own the number | $150k plan |
| Growth | Trends → ads → posts | Trend radar, Ads, Queue |
| Store | Catalog, bag, checkout UX | /shop |
| Finance | Receive money (not shown to buyers) | .env PayPal/Stripe |
| Ops | Manufacturer POs, tracking, SMS | Customers, Live console |
| Support | Public inbox only | /contact [email protected] |
Until you hire, every seat is you. Digital SKUs (45% of the plan) are the only line that can fund $150k/year without a warehouse.